Oct 5, 12:01am

Meet the Press

I’m back in Edmonton, sooner than expected. I had high hopes for DC, but alas things don’t always go according to plan. On the upside, I’m back home and the work with Nollywood has been getting some fairly good press, in addition to the Business 2.0 Article (What Work’s, August 2007), the story was picked up by CNN.com: [The do-gooder’s MBA], The Edmonton Journal / Canada.com [For MBAs without Borders, the profit is in saving lives:
Selling ‘ugly’ mosquito nets to reluctant, malaria-plagued Nigerians ‘essentially a marketing problem’], the Canadian Social Entrepreneurship Foundation [pending], and today Global TV will be airing a segment about it on Global National with Kevin Newman, nation wide at 5:30pm [Global National’s Everyday Hero: Netting a different kind of profit: Omar Yaqub].

In the follow-up for the press, I’ve been really happy to see that the project has taken on a life of it’s own. The nets are appearing in new movies, and the door has been opened for potentially bigger things. I’m also really happy to see the attention MBAs Without Borders is getting.

I never set out to do the work that I do for attention. That’s the last reason to pursue this type of work. It’s a bit odd to see myself like this. I don’t think my work has any more merit than a teachers’ or a person who dedicates themselves to helping their community a little bit each week.

Comment?

commenting closed for this article